♆ What Is An Auto-responder

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What is an auto-responder and why do I need one

As a marketing consultant and professional, I get asked a lot of questions about how to use the internet to effectively build a business. Most questions I receive have quick simple answers, while other times the opposite is true.

No matter what type of answer I am giving, I always seem to find that I bring up the fact that business owners must have an effective e-mail marketing system that has an auto-responder.

Normally when I say the word “auto-responder” most people look at me like I have two heads…so today’s blog post is going to be about what an auto-responder is, and why it is important to have one for your business.

♆ Lets start with what an auto-responder is.

An auto-responder is a tool for you to use online that allows you to quickly collect names and e-mail addresses, and automatically follow up with those specific individuals in any fashion that you want.

Normally when you are building an e-mail list, it is smart to give away a free report, audio or video, so when prospect subscribes to your list, they get something of value in return.

After the person signs up for your list, and downloads your free piece of content, the auto-responder can be set up before hand to automatically follow up with the individual educating them about whatever it is that you choose, in whatever way that you choose. (One key thing to always remember is the fortune is in the follow up.)

When working with clients I help them come up with a list building plan that will help them easily generate leads, and convert those leads into customers following the simple principle outlined above.

Strategically creating the front end giveaway, and then moving the prospect through the auto-responder messages is an art that takes time to learn, but thankfully for the clients I work with, I have mastered how to effectively accomplish this.

If you haven’t figured out by now, it is extremely important for you to have an auto-responder incorporated into your business.

♆ Here’s why…

Not only will you be able to automate your lead generation, and scale it to millions of leads at once, but the auto-responder will also allow you to automatically follow up with those leads, and help you make product sales without you having to physically be there to make the sale and collect the money.

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